This iconic image is sprawled over a 40 metre giant billboard and catches every tourist’s attention at Zurich Airport immediately upon arrival: The Sphinx Observatory on a steep rock, towering over a great snow field of Aletsch glacier. “Jungfraujoch, Top of Europe”, it screams.

AKA…The most expensive tourist attraction in Switzerland!

This is one of Switzerland’s most popular travel destinations and many of you are likely planning a visit here this year. In this post, I will share with you my experience visiting the Jungfraujoch, including what to see and do, as well as practical information for planning a daytrip.

Read till the end to find out if this mountain excursion is REALLY worth making a special trip for in Switzerland, and how to get tickets to the Jungfraujoch at cheaper rates!